Word: appealable
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...very well/ Learning poetry by heart/ But it doesn't mean/ We have to live like poets." As with so much electronica, there's a soulless quality to this record, not helped by Hayman's insistence on recording with a drum machine. His DIY aesthetic has its own appeal, but without guitars to ground it, his plaintive voice risks floating off into nasal helium. But he can still make me laugh. The best track is Gabriel in the Airport, a wicked attack on the pretensions of Peter Gabriel: "And the British Airways girls they sigh/ Saying 'There goes that Phil...
...insurance firms and mortgage companies have been using outsourcing to handle tech support for years. Now these firms are using Indian workers to handle the business operations--say, assessing loan applications and credit checks--that the technology supports. Kumar Mahadeva, CEO of the thriving outsourcing firm Cognizant, explains the appeal: "It becomes logical for them to say, 'Hey, you know everything about the way we do claims processing. Why not take a piece...
...person, Scott, 26, is soft-spoken, with a Minnesota accent--far more like a middle-school principal than a yob. But his actual personality is irrelevant to his appeal. To his fans, there is no Seann William Scott. Only Stifler. In the hour we're together at a Los Angeles coffee shop, two guys tell him how much they love Stifler. The night before our meeting, a bouncer at a nightclub told him, "Anything you need, Stifler. Anything." This conflation of actor and role is partly because of Scott's limited onscreen profile. His other film credits include Dude, Where...
...safety options appeal to riders like Calvin Schlenker, 36, an energy trader in Houston. "You get to an age," he says, "when you want to do a sport that gives you a rush of adrenaline, but you don't need a broken leg." --By Daren Fonda
...worked on." He was right. Pirates' take at the U.S. box office is nearing $200 million. But how big a door does he think he needs? He's already got Hollywood at his service. Troy director Petersen explains Bloom with a single word: "Beautiful." Verbinski thinks the actor's appeal is that he's "beautiful and accessible. As cool as Orlando can be, there is also something there you can relate to," he says. "He has the ability to create characters we love to watch, yet he doesn't isolate us." And how they love to watch. "Everywhere...