Word: appealable
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...your attention. When you call your bank to activate your credit card, you get put on hold and pummeled with ads for the bank and its marketing "partners," who know that you know that if you hang up, you lose your place in the telephonic queue. "The base appeal of this trend is that the audience can't opt out," says Dennis Roche, 37, U.S. president of Zoom Media, based in Montreal, which places ads in bathrooms...
...trouble started in March, when an Illinois court left the Marlboro Man (Altria, formerly Philip Morris) gasping over the prospect of having to post a $12 billion bond before it could appeal an adverse verdict over its marketing of "light" cigarettes. Altria threatened Chapter 11, its corporate-bond ratings were slashed, and state-tobacco bonds reeled, losing 10% of their value. Virginia postponed a $767 million tobacco-bond sale--and that highlighted the real problem...
...appeal of Curves, though, can be judged by how many similar formats are being pushed by competitors, including Slender Lady, started in 1997 in Lompoc, Calif., and Ladies Workout Express, launched last year in Atlanta. That trend, combined with the rising number of Curves locations, has some franchisees worried they will soon be fighting not only fat but one another. Karen Morey, 40, who opened her Burton, Mich., Curves last April and has more than 750 customers, says, "I wonder if we're going to saturate the market." Heavin says at current growth rates, the domestic Curves franchises will...
...Development Office doesn’t want them to disappear. Somehow the list of Harvard’s most influential alumni overlaps with final club members to a remarkable degree. Aha! There’s something we forgot to consider when scratching our heads about these clubs’ appeal: they make kids rich, even if they weren’t to begin with, through the connections—and perhaps the culture—they offer their members...
With its imposing decor and Kodak-moment perfection, Annenberg holds more appeal for gawking tourists than hungry first-years. Nevertheless, most Yardlings simply accept the lackluster food, overcrowded tables and abrasive Domna interactions as part of their culinary rites of passage...