Word: appealable
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...field talent, though, is not enough to convince her religiously orthodox parents to allow her to trade the kitchen for the football pitch. So, she runs away from her home in West London to move to Hamburg and follow her sporting dreams. A charming, light-hearted picture that will appeal to even those who are unfamiliar with papadums and penalty kicks. Bend It Like Beckham screens at 1:30, 2:10, 4:05, 4:45, 6;40, 7:20, 9:15 and 9:55. (Anthony S.A. Freinberg...
...removed from power. The debate raging in both European capitals and the hallowed halls of the United Nations Security Council is over the role that various world powers, most specifically the United States and the U.N., will play in the post-war reconstruction. Unfortunately, however, because its sex appeal ranks markedly below that of the number of rounds that a Bradley fighting vehicle can fire per second, this issue has been absent from our television screens and has thus been relegated to the back burner of our national public debate...
Before the last quarter century, the academic press focused almost entirely on highly academic books with negligible mass-market appeal. But while they still do not exist to make a profit, they are subject to constantly increasing pressures to make ends meet. Harvard led the way for the industry’s response to fiscal reality in the early 1970’s, according to HUP Marketing Director Paul Adams, when then-University President Derek C. Bok hired Arthur Rosenthal, the head of commercial publishing house BasicBooks, to run HUP. Rosenthal brought a more market-driven approach to the press...
Sisler says he has reacted by emphasizing what he calls “scholarship plus”: academically credible books with popular appeal. Today, these books constitute up to 40 percent of HUP’s catalogue. “A place like Harvard is uniquely positioned to bring scholarship to a general audience that readers who are not specialists can trust,” says HUP Humanities Editor Kathleen McDermott. “Yet we do it in ways that they can access—books that they can read without having to keep up in the field...
...grader Bill was a nerd who, well, did. But when they met at Seattle's private Lakeside School in 1968, they found a common interest in how things worked, especially computers. They soon became close, hanging out in the school computer center playing--and writing--games. "Part of the appeal," Gates would recall in his book The Road Ahead, "was that here was an enormous, expensive, grown-up machine and we, the kids, could control it." Thanks to Microsoft, the software giant that Gates and Allen would eventually found, they would control it in more ways than they could have...