Word: appealing
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Dates: during 1930-1939
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...Charles Scribner's Sons, then taken over by the Century Co., St. Nicholas began to decline after World War I as children turned to movies, radio, comic strips, and children's tastes grew steadily more sophisticated. To hold its market St. Nicholas lowered its age appeal year by year. Still circulation dropped: from a onetime high of around 100,000 it was down to less than 25,000 last year...
...death and milliards of riches destroyed." He even made a short bow to free trade and the sanctity of the borders of minor nations. It was as though, after six years, he realized he had about exhausted Mein Kampf not only as a platform but as a point of appeal, and had been compelled to appeal to some larger interest, i.e., the interest of all the European masses, for whom he now specifically set himself up as the provider of "peace," "security," and "real economic prosperity...
...popular, most beauteous and toniest service, these women live in hostels near air fields and not only cook and chauffeur but get into jumpers and help repair and maintain airplane motors. Technologically it is the top service among the women's fighting forces, and it also has the appeal of propinquity to gallant young airmen...
...Weaver received $11.25. Year and a half later, Weaver published a book of verse written in the same lingo, which went through seven printings in its first year. Weaver followed this smash hit with three books of verse; but their novelty progressively dwindled, and so did their popular appeal...
...from its forerunners. Enough time has passed since the first kicks were made over the firing of the professors for this act to jell into the symbol of a policy the committee fears. And it is on the basis of this concern that it now makes an appeal for student support...