Word: appealing
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Dates: during 1930-1939
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Meanwhile last week Premier Blum staked his Government's prestige on an appeal to the French small-Capitalist class to buy up a huge "baby bond" issue, broken into shares as low as $6.60 apiece. For the occasion the Bank of France, threatened with partial nationalization, lowered the discount rate to 3% and announced that gold reserves were up, the flight of gold from France ended...
...though pure scientists may snort at this "interest," it is a fact that modern readers like to read about science. Books-about-science by such popularizers as Eddington, Jeans, Russell, Sullivan and Wells are widely read, sometimes even become bestsellers. That books-about-scientists might also have a popular appeal was proved by Paul de Kruif's Microbe Hunters. Last week Author-Naturalist Donald Culross Peattie took a leaf from de Kruif's notebook, published a book on the Great Naturalists, from Aristotle to Fabre. Smart Publisher Schuster wrote the incoherently enthusiastic blurb himself, said he meant every...
...Dancer Sally Rand was more responsible for the success of Chicago's Century of Progress (1933-34) than any other single individual. Stripped of all its cultural appeal, the Great Lakes Exposition will be put across, if at all, by the bare body of Toto Leverne as displayed five times a day to the 1,000 pop-eyed customers of the French Casino. A Scottish lass, born Trudeye Davison, Toto Leverne went to Northwestern University for two years, quit in 1934 to dance...
Aside from taking profit out of price, the strongest co-op appeal is quality. The quality may be low, though it is usually high, but the buyer knows precisely what he is getting. In most standard lines the product is manufactured to specifications laid down by the cooperators. This is one reason why co-operative buying has be come rooted so firmly among U. S. farm ers, who well know that fancy brand names do not alter the tested formulas for fertilizer or laying mash. One-eighth of all U. S. farm supplies are now sold through coops, the volume...
...confront the most powerful military combination the world has ever seen. We came to the conclusion that it was most vital we should have the sympathy and cooperation of that most remarkable community: the Jews throughout the world. I bear testimony to the fact that Jews responded to the appeal which was made...