Word: appealing
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Dates: during 1930-1939
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...Batten in the current Atlantic Monthly, "has fallen on evil days." Nobody will dispute his statement. The front page of the issue in which the London Times described the victory at Trafalgar was covered with advertisements, modest and factual. The modern newspaper and periodical is plastered with notices which appeal primarily to the emotions. We are asked to discard our reasoning faculties and buy a certain mattress because a certain society leader allowed one to be photographed in her house; to buy a certain cigarette because a movie actress finds its advertisements a convenient vehicle for her publicity...
...name means "Liberty," was back in the Cabinet saddle at Athens last week. Proverbially fickle, his countrymen seemed not displeased although only a month ago he described himself to the Greek Parliament as so unpopular that "two editors have actually gone so far as to advocate my murder and appeal for someone to carry it out" (TIME...
...municipalities to borrow from that agency; 2) authorize a five-billion-dollar bond issue for public works (William Randolph Hearst's "Prosperity Loan"). For two years the Washington Government has insisted that local governments carry their own distress problems. Last week's meeting was local government's first organized appeal from this policy...
...exception of occasional Christmas displays of Lionel Electric Trains and Gilbert "Meccano" sets. Then Hearst admen, mindful of a survey by Dr. George Gallup of Drake University showing that 78% of women readers follow the comics, got an idea. Reckoning further that 90% of all comics had "adult appeal," they undertook to sell space in the comics of the 17 Hearst Sunday papers to important national advertisers. The selling organization of Hearst Comic Weekly set a rate of $16,000 a page on the basis of 5,800,000 combined circulation...
...them at golf or tennis, and. sail a small boat with professional skill; who was exceedingly attractive to women, but never boasted about it or let it be seen that he was aware of it-indeed, many men were convinced that he didn't know his own appeal...