Word: appealing
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Dates: during 1940-1949
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TIME'S Sept. 6 press story on Nation's Heritage . . . states that "Forbes is counting heavily on its snob appeal." Absolutely untrue. Heritage will be one of publishing flossier flops if it cannot achieve its vitally important purpose-"to convey in a dramatic, graphic way a greater knowledge of all the things that have made and make our nation; to give a picture of the heritage that belongs to all Americans in a manner that will have an appeal to most Americans-through the medium of pictures, art and color...
...Demagogic Appeal." Next night, Harold Stassen (after clearing his speech with Tom Dewey) gave the Republican answer. He had almost no crowd-only about 3,000 party workers, who left 2,000 empty seats in Detroit's Masonic Temple. But he had the same radio network...
Stassen spoke derisively of Harry Truman's "scolding, threatening, complaining speeches." The President, he said, had "dishonored labor with an extreme demagogic appeal." He called him a sower of "the seeds of disunity for the sake of fleeting political advantage...
...cover painting (printed on linen) by the late Grant Wood. Its readers won't have to do much reading: the magazine will be nine-tenths pictures. It will also be adless (Malcolm's idea, reluctantly approved by B.C.). Forbes is counting heavily on its snob appeal-it is designed to look impressive on boardroom tables-but figures that many a businessman will want to buy it as a gift (with his name as donor on the inside cover) for his local library. "Heavy antique stock," the prospectus brags, "will give the magazine its fine library appeal guaranteed...
...chronicler of the seamy side of the Southern woes, is the leading bestseller-novelist in the world.* Quarter reprints of his God's Little Acre, Tobacco Road, Trouble in July and others have pushed the sales of his books above 9,000,000 copies. Perhaps some of his appeal is to hunters of the salacious: it is possible to read his novels as if they were extended dirty jokes. But the Caldwell of these early novels and stories had real talent besides...