Word: appealing
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Dates: during 1940-1949
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Throughout the unbroken series of discussions, the Legion itself indicated no concern that its own action might add to the box-office appeal of the picture, and at no time complained that matters were being delayed. At my request, Judge Stephen Jackson, who is assistant to Joseph Breen, director of the Motion Picture Code Authority, came on from Hollywood to act as an impartial negotiator. I also had Otto Preminger, director of the picture, fly on from California as soon as I received word of the Legion's action, and he participated in discussions on possible changes...
With a roll of drums and a rattle of discharge buttons, a magazine called Salute went out to capture the veterans' trade in March 1946. Its staff, like its flavor, came from Yank and Stars and Stripes. But its G.I. appeal wore thin: it seemed that the most appealing thing to veterans was being a civilian again. This week in its February issue, Salute (circ. around 230,000) took off its uniform. With a new staff and a new idea, it had changed into a "picture magazine...
Perhaps the magazine's greatest fault is its great dearth of material that might interest a general audience--its reports on NSA, SDA, SLID, and ADA lack appeal for few but members and friends of these alphabetical organizations. Only the lead article--by Arthur M. Schlesinger, Jr.--which gives convincing arguments for the rejection of Communist Party support by any genuine liberal group, is worthy of careful reading. And this gives us little that Schlesinger has not presented elsewhere...
...Unfinished Dance, his pink stucco Hollywood house and his red Lincoln, Thomas is already so well equipped that he is not too nervous over the success of his new radio show (Fri. 8:30 p.m., E.S.T., CBS). On the air last week, radio listeners lost some of the Thomas appeal that nightclubbers admire: the calflike face, the eloquent hands, the prehensile nose ("If you're going to have a nose," he challenges, "have one! I don't see how you people go around breathing with those perforated warts...
...faced up to this danger. This building up of prices continually cannot take us anywhere except to disaster." G.E.'s price cut would not let much wind out of the inflation. But Charlie Wilson, by showing the way it could be done, had made an open and trenchant appeal to business for a price cut, to labor to stand on its wage-side. Unless G.E.'s example were followed by other key industries (e.g., steel, motors, oil), Charlie Wilson's gesture would remain a gesture...