Word: appealing
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Dates: during 1990-1999
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...already going after younger people," says Jeffrey Hon of the National Council on Alcoholism and Drug Dependence, citing recent Dewar's Scotch and Southern Comfort campaigns in such youth-culture bibles as Details and Rolling Stone. Shapiro says Seagram has taken "great pains that our advertising doesn't appeal to or aim at children," an iffy claim during a campaign that uses "Valedictorian" as a punch line. Why violate the ad ban? Market share. Hard liquor is slipping, and TV is where tomorrow's customers...
...legal battle is not over yet. The Department of Justice has 20 days to decide whether to ask the Supreme Court to review the case. While a Justice Department spokesman was noncommittal last week, lawyers for the government said from the outset that they would appeal an adverse decision to the highest court. Which is where proponents of the CDA say the case belongs. "We wrote this law based on previous Supreme Court decisions that have a lot of merit, so it will be looked on very carefully," says Senator J. James Exon, who introduced the original bill and believes...
Will there be a next time? That seems likely. Even if the Justice Department decides to forgo a Supreme Court appeal, the Christian Coalition, along with other "family values" groups that don't necessarily agree on other issues, has vowed to keep the heat on politicians. And there are few of those in Washington with the courage to cast a vote for free speech that could later be construed as a vote for pornography. The Administration, for its part, seems to be trying to have it both ways. Two weeks ago, Vice President Al Gore told graduating seniors at M.I.T...
...main political force in Russia than the West's incapacity to allow Russians to keep their national pride. Efforts to expand nato membership eastward, minimizing Russia's voice in world affairs and backing Yeltsin on every issue, are slowly paving the road for Zyuganov's victory. He will appeal to his countrymen's self-esteem and empty pockets, and to what remains of the Soviet totalitarian regime. Who would have thought that the U.S. policy toward communism would fail this way? JUAN CARLOS VELTEN Mexico City...
...stand on gay marriage is not an indication that a forthright discussion of something like the entitlements question is just down the road. What have become known as wedge issues--issues involving social concerns--have tempted politicians since the creation of Reagan Democrats in 1980. There is a particular appeal to wedge issues that affect few voters or (until a court in Hawaii rules on gay marriage, for instance) no voters at all. I've begun to think of those as wedge hypotheticals...