Word: appealing
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Dates: during 1990-1999
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...Klein's appeal owes much to his genius for marketing. His clothes may be subtle, but he realized early that advertising never should be. His ubiquitous and controversial campaigns featuring near-naked models--Kate Moss, Marky Mark, Antonio Sabato Jr.--have blatantly used sex to move product. His most successful adventure in boundary pushing came last summer with a series of jeans ads that featured models who looked like teenagers in sexually evocative poses. Even President Clinton protested. Klein pulled the ads, but only after he'd reaped as much press from them as possible. A master at elevating...
...talked of ending her program in the next year or two and moving on to other projects, but her charismatic appeal is unlikely to diminish. "Oprah is probably the greatest media influence on the adult population," says writer Fran Lebowitz. "She is almost a religion." Amen...
Money, Yeltsin has discovered, talks. He has made so many similar promises to workers, teachers, soldiers and pensioners that last week he had to order Russia's disapproving central bank to fork over $1 billion to help pay for it all. In the past five weeks Yeltsin's appeal, according to most of Russia's unreliable opinion polls, has climbed steadily to equal or overtake his rivals...
Despite its illustrious history, the modern pentathlon faces an uncertain future. Unlike new Olympic sports such as beach volleyball and the triathlon (which will debut in four years), the modern pentathlon has little popular and corporate appeal, especially in the U.S. "This sport is the celebration of an ideal," says top U.S. pentathlete Michael Gostigian, 33. "But we have to package it better." One small step was compressing the competition from four days into one. Hoping to gain a higher profile, the U.S. team named actor Dolph Lundgren (Rocky IV) to the administrative post of team leader. A few years...
...June, every student has received at least one mailing from the Senior Class Gift. This fund-raising campaign, organized by seniors to aid the University's general fund, uses an unpleasant if effective method of solicitation. While most seniors are asked to give whatever they can, the gift organizers appeal to a small number of wellheeled students for gifts of $250 or more. How do the organizers know who can give the big bucks? They use an incredibly reliable method known as word-of-mouth...