Word: appealing
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Dates: during 1990-1999
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...Mitt is fiscally conservative and socially tolerant and has tremendous appeal to college students," said Boston University senior Scott J. Stitt, who is executive director of the Massachusetts College Republicans. "Who better represents the college spirit, the hope we have that our future will be better, than someone like Mitt Romney...
...beyond his right-wing base, Quayle is also a reminder of the Reagan-Bush years, a time for which many moderate Republicans yearn. The appeal of his link to the 1980s cannot be underestimated. Already he has been collecting endorsements from various party figures, putting him ahead of many other candidates in that department...
...Road Less Traveled in 1978, and it is still racking up some $300,000 a year in royalties. It is an earnest and generally inoffensive advice book that begins with the admission that "life is difficult" and stipulates immediately that "without discipline we can solve nothing." Its astonishing appeal may not be that people actually read it and are elevated. Rather, it appears, they buy it to give to irritating friends. Making a present of The Road Less Traveled has become a socially acceptable way of saying, "Estelle, your insulation is beginning to char." Everyone knows people with dodgy insulation...
...viewbook has a new, modern design to appeal to today's high school seniors. Other Ivy League schools are also repackaging themselves this year, in hopes of drawing "Generation X"ers and bucking a stereotype of traditionalism...
...imagine what will appeal to high school seniors," Lewis says. "We want you to keep reading it even if you hadn't intended...