Word: appealing
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...21st century now, though. What's the continued appeal of ghost stories? It's sort of like the appeal of macaroni and cheese, don't you think? It's delicious and comforting. Or, in the case of my book, not that comforting. But it's one of those childhood tastes that you never entirely outgrow. Even though I would not give this book to a child, I've been trying to echo childhood, "sit around the campfire"-kind of thrills...
...while keeping its followers in clogs will be vital, broadening Crocs' appeal through a range of different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over...
...That might happen on television but that’s not real life,” said Dershowitz, who plans to appeal the verdict, providing pro bono counsel after Borukhova’s family pleaded with him to take the case...
...than 40% of students come from low-income families); that would - theoretically, at least - offer additional opportunities to older military retirees, who are generally settled in one location and would be inclined to teach at nearby schools that are not currently eligible. At the same time, in order to appeal to younger members of the military who may be returning from Iraq and Afghanistan with fewer than six years in the service, the bill proposes reducing the requirement to four years. Of course, none of this really matters if no one knows about the program. "We really need to increase...
...guilty verdict in one of the corruption cases might knock Berlusconi out of office, though he has the right to appeal and try to hold on to power. Short of that, how else might all this end? Berlusconi's allies have increasingly alluded to a behind-the-scenes political coup they say is being orchestrated by a cabal of so-called poteri forti (strong powers) of Italian business and cultural élites who are allied with magistrates and foreign governments that are worried that Berlusconi has become a liability for political and economic stability. But even if there were such...