Word: appealingly
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...company's production capacity. Over the past few months, Cepia has opened three new factories in the Shenzhen area, which now gives the company four facilities. Not that the supply shortages necessarily hurt the brand. "Zhu Zhu Pets have crossed that tipping point, where scarcity is part of the appeal of the product," says McGowan, who predicts the pets will rack up $70 million in sales by year's end. "Getting it gives you some extra social standing. 'Yeah, I got my hamsters. I worked the system. I know...
Kozinski's order comes at an interesting time in the Ninth Circuit. It was matched last week by an order by a fellow judge on the appeals court, who ruled that Brad Levenson, a public defender working for the federal courts, was entitled to back pay to cover costs associated with buying separate insurance policies he purchased for Tony Sears, whom he married under California law before last year's Prop 8 made gay marriage illegal there. That state constitutional amendment will itself be on trial beginning in January, when a U.S. district judge in San Francisco will hold...
...judge ruled that the Corps was directly responsible for flooding in St. Bernard Parish and the Lower Ninth Ward. "The Corps' lassitude and failure to fulfill its duties resulted in a catastrophic loss of human life and property in unprecedented proportions," the judge said. The government is expected to appeal. (See a video of New Orleans' Lower Ninth Ward after Hurricane Katrina...
...1950s. Twilight is a reaction to the reaction - it's a retreat from the hedonistic hookup culture that the sexual revolution begot. Nobody hooks up in Twilight. Meyer put sex back underground, transmuted it back into yearning, where it became, paradoxically, exponentially more powerful. "For me, the appeal of the vampire is safe sexuality," says Melissa Rosenberg, who has written the screenplays for all the Twilight movies. "It's the ultimate romantic ideal. You have the allure of the danger. And yet there's only...
Schmidt, 58, says he wishes he had been quicker to realize the online appeal of his cat - who, incidentally, died in 1991 - as people snapped up domain names like KeyboardCat.com and PlayHimOffKeyboardCat.com So how did he finally make bank? Part of the money comes from a mobile-phone application, T-shirt designs and licensing agreements; he just inked a deal to let a group in Sweden remix Fatso's signature ditty. But the bulk of the money comes from YouTube. In July, Schmidt snagged an invite to the YouTube partner program, which overlays hit videos with related ads and gives...