Word: appealingness
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But a grassroots frenzy like Grey's Anatomy's can't be entirely manufactured. What started as an iffy mid-season replacement in 2005 has turned into a monster hit for ABC with a fiercely devoted following, the majority of whom are women. Last season Grey's was the highest...
McBride said in a pre-trip meeting with reporters that in a second term, "You are freed up to do a lot more of the things that you really want to do." Susan Whitson, the First Lady's press secretary, added that she wants to use that freedom to leave...
In a bid to accommodate busy schedules, forward-thinking companies like My Girlfriend's Kitchen are trying to improve lives with a retail experience that's personally rewarding. Why crank out dinner alone when you can whip up something delicious and make new friends? Inviting consumers to join an in...
Robert Burke, who heads his own consulting business in New York City and was previously with Bergdorf Goodman, says a single salesperson there writes several million dollars' worth of orders for the label each season. Burke even mentions Albert Kriemler, whose name is still far from well known, within the...
And that's exactly the advantage and appeal of niche products, according to many owners and CEOs who say the innovative technology, the "storytelling" or the quirky branding of smaller beauty companies is what sets them apart and makes them appealing to the consumer.