Word: appealingness
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Hopefully, that won’t even be necessary. Democrats are sure to get bored of the antiwar talk soon enough, and Dean has little else to offer that is any more appealing than what Kerry, Lieberman, Gephardt or any of the boys has to say. Indeed, in the five...
This summer, however, hardly a week has gone by in which the kingdom's newspapers haven't carried sensational headlines about the latest police shoot-out with an al-Qaeda cell or the discovery of an illicit stash of arms and explosives. The streets are blocked by police checkpoints. In...
No American blockbuster appears to be invulnerable these days. On Aug. 21, for instance, a stock analyst at Smith Barney warned that the threat posed to Lipitor from a potential generic rival created by Ranbaxy, India's largest drugmaker, was bigger than previously thought. That day, Pfizer's stock dipped...
Why is social norms marketing one of the most popular alcohol prevention programs on college campuses today? It is appealing in part because of its positive, non-threatening approach. College administrators like it because the main message is that drinking is not as big a problem on campus as people...
“It was appealing for several reasons,” said Altshuler, the Stanton professor in urban policy and planning at the Kennedy School of Government.