Word: appealingness
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On July 5, I watched Dean speak to several hundred people-an enormous crowd at this stage of the campaign-at a lake house near Munsonville, in southwestern New Hampshire. He spent most of his time talking about the need for a balanced budget. He defended his opposition to gun...
But Franklin realized that appealing to a calculus of power was only part of the equation. So even as he catered to France's calculation of her national interest, he also played the rousing chords of America's exceptionalism, the sense that America stands apart from the rest of the...
France was the logical accomplice, given its historic rivalry with England, to which America owed its birth. Rarely has it been so baldly true that the enemy of one's enemy is one's friend. In the name of expediency, the colonies were willing to put aside their traditional aversion...
Chicago Cubs slugger SAMMY SOSA was caught using a corked bat in a game against Tampa Bay. Sosa, the only major leaguer ever to hit 60 home runs in three different seasons, and who shouldn't need a corked bat to thrash the hapless Devil Rays anyway, says the incident...
An appealing inventory is only as good as the layout that allows customers to navigate through it and find what they want. Among department stores, which are not widely known for good flow, Kohl's, based in Menomonee Falls, Wis., gets high marks for its "racetrack" format. "It's based...