Word: appealingness
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"When Macroeconomics came out, it sold well, and so publishers started coming to me to ask if I was interested in doing a general introductory text," Mankiw said. "The idea of writing an introductory text was very appealing to me."
For now, at least, his career is headed in the opposite direction. When a performer changes his name, he is, in a John Cougar Mellencamp kind of way, either ready for the remainder bin or ready to get serious. The old Marky was never much of a rapper--do a...
Perhaps the single most striking difference between the doctors of the Hippocratic school and all others was their injunction that the causes of disease should no longer be attributed to the influence of supernatural forces. Henceforth, the origins of illness were to be sought in observable natural factors that influence...
Griscom and Field, former co-workers at a small publishing house, were able to attract such writers--from Joycelyn Elders on masturbation to William T. Vollmann on venereal disease--simply by writing them mash letters and offering to pay them $1 a word--not bad for the magazine world and...
On the front of returning favorites, NBC's Must-See-TV lineup still offers the largest draw. Who can resist the exploits of Ross, the slightly awkward, yet sexually appealing Friend? Who can resist the adventures of Monica, the slightly neurotic and clearly anorexic Friend? And, how about our old...