Word: appealingness
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Whether writing cookbooks or appearing in her famous television show, Child strove to spread her zeal for preparing food. Across the country "Julia-watchers" saw her in the kitchen, infectiously enthusiastic, her flour-drenched hands reaching for the inevitable glass of red wine. Through her happy, expert engagement in the...
"A lot of networks are interested in Ivy League sports," he said. "They regard the Ivy League as pure athletics.... That's very appealing right now."
Attempts to fine-tune the economy have often misfired. President Jimmy Carter tried to fight double-digit inflation in 1980 by discouraging banks and retailers from making credit-card loans and by appealing to Americans to leave home without their plastic. The tactics worked so well that consumers stopped borrowing...
Star Trek's optimistic morality plays were especially appealing when the show first went on the air in 1966. "It seemed like there was a hell of a lot of trouble in the world," says D.C. Fontana, a writer on the original show, "and it was a time there might...
Others attribute Star Trek's popularity less to its science than to its dramatic and mythic qualities. Richard Slotkin, professor of English at Wesleyan University, says the show echoes the pioneer stories that dominate American history and literature. "What's so appealing about Star Trek is that it takes the...