Word: appealingness
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"In the 1990s, students are indoctrinated with marketing and advertising," says media relations officer Pam Bush. "We have to put our program forward in a way that's appealing--to make things easy and user-friendly."
A few, though, have reacted more strongly. Women Appealing for Change (WAC), the undergraduate group formed last year to boycott the final clubs until they admit women, issued the following incensed, if slightly hyperbolic statement: "This decision is an embarrassment to the student body and the alumni of Harvard-Radcliffe...
While we can't quite work up the anger that WAC (A.K.A. Women Appealing for A Chance to Be Elitist) musters, they are headed in the right direction.
Women Appealing for Change was founded last fall specifically to spur debate and raise awareness about the sexist nature of the clubs. It is our hope to affect not only the men in the clubs but also the men and women who frequently attend them as their guests.
$ As it turns out, Closing Time (Simon & Schuster; 464 pages; $24) will disappoint both camps. It is neither a triumphant replay nor a crass commercial scam but rather an alternately appealing and annoying bag of mostly old tricks.