Word: appealingness
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So why has iced cider become so hot while British beer sales are tepid? Big ad budgets have helped. C&C spent $41 million in advertising in the U.K. last year to launch Magners, and it's upping that investment to $54 million this year. Magners ads reinforce the traditional...
A Thousand Splendid Suns probably won't be as commercially successful as Hosseini's first novel, but it is, to put it baldly, a better book. Where The Kite Runner told an appealing but somewhat programmatic tale of redemption, Suns is a dense, rich, pressure-packed guide to enduring the...
The city is building a $275 million Center for the Performing Arts downtown that will feature a theater designed by Ur-Euro architect Rem Koolhaas; when Dallas broke ground on a bridge across the Trinity River in 2005, it was working not from, say, a practical Army Corps plan but...
Jones, a very appealing performer in concerts and interviews, is herself half-Asian (her father is the celebrated Indian sitarist Ravi Shankar), and thus fits snugly into the Wong Kar Wai iconography. We see her, chin on hand, staring sadly into the middle distance; and Wong shows this not-very...
For that reason, Cariocas (as Rio's residents are known) have overlooked some of Romario's other less appealing qualities - the string of ex-wives and paternity suits; the frequent insulting of and occasional attacks on fans, players and coaches; the lack of anything resembling team spirit or a work...