Word: appealling
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Dates: during 1980-1989
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Everything Cosby touches these days seems to turn to gold, if not platinum. Enjoying the highest Q rating in history (the definitive show-biz gauge of audience appeal), Cosby has long been one of TV's most sought-after commercial pitchmen; he currently does ads for Jell-O, Kodak and E.F. Hutton. His stand- up performances draw packed crowds everywhere, from the showrooms of Las Vegas to Radio City Music Hall. (His going rate for one-nighters: $250,000.) A videocassette, Bill Cosby: 49, sponsored by Kodak and produced by Cosby's wife Camille, has sold 200,000 copies...
...writing brio of The Mary Tyler Moore Show or a half a dozen comedies that followed it. Indeed, The Cosby Show might be a classic illustration of ex-Network Programmer Paul Klein's theory of Least Objectionable Programming. With its gentle humor, upbeat message and crosscultural appeal, The Cosby Show has nothing to offend anybody...
...magic touch, it seems to work just as well in print as on TV. In Fatherhood, Cosby sympathized with every dad who has ever been pestered by a child for money or got Soap on a Rope as a Father's Day present. Time Flies has the same broad appeal, with wry, wistful comments on every middle-aged trauma from the onset of love handles around the midsection to the embarrassment of searching for glasses that are sitting on top of one's head...
Wish fulfillment or role model, Cosby's TV family shows no sign of losing its appeal. The star himself may be the one who finally calls a halt to the program's fabulous run. He says he will wrap up the series after just two more seasons, in order to spend more time on other projects. Plans for a third book, on love and marriage, are in the works; so are more feature films. And, of course, the seemingly endless commercials, concerts and other public appearances...
Archbishop Rembert Weakland of Milwaukee, after boldly describing the counterproductive dangers of an "authoritarian style," made a forthright appeal for women to become "equal partners" within the church. "There are no words to explain so much pain on the part of so many competent women today who feel they are second-class citizens in a church they love. That pain turns easily to anger," he warned, as many come to resent "male superiority and dominance...