Word: appealling
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Dates: during 1980-1989
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...Lawson announced a drop in the standard income tax rate, from 29% to 27%. By shrinking the government's borrowing plans from $11 billion to about $6.4 billion for the forthcoming fiscal year, Lawson predicted that mortgage and other interest rates would fall. And in an omission designed to appeal to working-class voters, the Conservatives held back additional taxes on alcohol, cigarettes and gasoline...
...address system blared Happy Days Are Here Again, and many delegates sank into a liberal nostalgia, dreaming of a redistributed American pie. Clinton Reilly, a moderate Democrat and political consultant, listened to the rhetoric and shook his head. "One reason for Reagan's success," he said, "is that he appealed to the self-interest of the middle class. If Democrats don't learn to make the same appeal, if they only talk about the needs of the poor and don't include the middle class, they're going to lose again...
...Trip to Bountiful and Kiss of the Spider Woman; both were the work of an independent studio, Island Pictures. The major studios left an opening for such films by sticking too long with expensive formulas calling for car chases, special effects and predictable stars. While those features have perennial appeal for teens, the baby-boom generation is developing a taste for movies about relationships and , eccentric characters, films that often take less money but more ingenuity to make...
...capitalize on the homemade appeal, the major producers have developed spin-off brands. Frito-Lay is doing research on a kettle-cooked chip. Wise now offers New York Deli chips along the Eastern Seaboard and as far west as Dallas, packed in a passionate purple bag that bears no hint of Borden or Wise. With New York Deli, Wise is mining the regional pride and expectations New Yorkers have about deli products being made to order, according to Vice President Chris Abernathy. This is accomplished by using Wise fryers at different temperatures and for different periods of time. The result...
High-tech phone services are not cheap, so some features may have limited appeal. Pennsylvania Bell charges $5 a month for call blocking and $3 every time a customer activates call tracing, which scans an electronic directory of phone listings in order to identify the source of a call. The cost may decline, however, as more users subscribe to the services. By 1990, about half of the more than 80 million U.S. households with telephones will have access to CLASS services...