Word: appealling
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Dates: during 1980-1989
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While this country may once have been vulnerable to the siren song of political sophistry, today's citizens who bother to think about politics at all are a toughened, cynical lot who can resist such blandishments. The political content of art has always been secondary to its crowd-pleasing appeal; the same audiences who saw Rambo two years ago the Top Gun last year are now flocking to Platoon, simply because they like a good heavy-calibre war flick...
Students were provided additional personal input into the process when the Ad Board added and appeals function in the early 1970s. If the Ad Board agreed to hear an appeal, students were permitted to appear before the Board to present their own case...
...remains to be seen, however, whether the new programs will have much appeal for a crime-wary public and law-enforcement establishment. That prison time can be harrowing is to some minds its first merit. The living-room sofa is by comparison a painless instrument of remorse. "Until the alternatives are seen by the public as tough, there won't be support for them," says Thomas Reppetto of the Citizens Crime Commission in New York City. The problem is even plainer when the offenders are well heeled. Will justice be served if crooked stock traders are confined to their penthouses...
Byerly insists his prices are competitive with regular supermarkets' despite the many services. Says he: "We take the advertising savings and try to be price competitive. We're aimed at the average shopper." Whoever shops at Byerly's, the appeal is obviously spreading. Lea Plotke, a resident of neighboring St. Paul, claims that she always takes out-of-town guests for a look-see at her Byerly's. Why? Because, she says, "it's like a tourist attraction...
Aides to the evangelist denied that Roberts' sensational new appeal indicated financial problems in his spiritual empire. The ultramodern buildings of the 4,650-student university and adjacent medical complex are largely debt free, but obtaining enough income to keep the enterprises operating has proved difficult. The Tulsa Tribune reported last year that the voracious money demands of the hospital, clinic and research center were nearly twice Roberts' projections in the first year and continue to strip the university endowment and squeeze faculty income...