Word: appealling
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Dates: during 1980-1989
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...trying to appeal to today's skeptical readers, publishers have made their superheroes fallible and thus more believable. Spider-Man cannot handle money or pay his rent. In a four-part DC Comics series called The Dark Knight Returns, priced at $2.95 an issue, a semiretired Batman drinks too much and is unsure about his crime-fighting abilities. DC promotes the Dark Knight as a "thought-provoking action story...
...appeal of the Reagan message has no doubt helped the Southern branch of the class of '80, ultraconservative Republicans with unremarkable first-term records, like Mack Mattingly of Georgia and Jeremiah Denton of Alabama. The latest polls show Mattingly leading his underfunded liberal rival, Congressman Wyche Fowler, by 18 points. The factious and disorganized Democratic Party in Alabama has been unable to help Congressman Richard Shelby wage an effective attack; he trails Denton by nearly 25 points...
...Florida, the drug war is an omnipresent fact of life, so naturally Graham and Hawkins are vocal hard-liners on halting the narcotics trade. Otherwise, Graham is, ideologically, all over the map. But his views appeal to Florida's diverse populace: he is for contra aid and a tough immigration policy, while also supporting affirmative action and increased health services...
...nearly 70 million employees of state firms to keep their guaranteed positions. Soldiers returning to civilian life can also count on permanent jobs. Dismissed workers, meanwhile, will be able to collect unemployment insurance of up to 75% of their salaries for as long as two years; they can also appeal firings...
While the currency battles raged, Chrysler Corp. last week announced it would become the first U.S. automaker in decades to export to Western Europe. The reason: Chrysler feels that at the current exchange rates, some of its autos and vans will have wide appeal despite stiff European and Japanese competition. Unlike GM and Ford, Chrysler does not have European automaking subsidiaries, whose sales could be threatened by the export push. Says Robert Lutz, a Chrysler executive vice president: "At 240 yen to the dollar we were doomed. But at 150 yen we have a shot. I see real potential...