Word: appealling
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Dates: during 1980-1989
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...bemoaned their generally poor record in recruiting minorities. Now they are discovering a compelling reason to hire minority reporters and give more space to minority issues: the bottom line. As the country's growing racial diversity is reflected in newspaper- readership studies, news executives are realizing that they must appeal to minority readers or risk losing them...
...certification campaign, the Harvard Union of Clerical and Technical Workers relied heavily upon student and community support to pressure the administration into ending its anti-union campaign efforts. Pressure from local political leaders and national labor leaders is seen as a factor in President Bok's decision not to appeal an administrative law judge's decision upholding last May's certification vote...
...also see some sociology behind the economics. Because baby boomers take their parenting so seriously, there is much murmuring about traditional values. Thus Kenner is pushing its Special Blessings doll, with Velcro hands that clasp and floppy knees that genuflect. The company wanted to develop a doll that "would appeal to a child's image of God as a big, * amorphous friend." Kitchenware is also popular. "I am getting my daughter a set of plastic pots and pans and a little stove and sink, which I also had," says Hillary Adams, 30, mother of Natalie, 2. "But the best...
...empress of them all is Barbie, eternally 17 but now pushing 30. When she was first introduced in 1959, store owners were dubious. Many feared she was too adult, too shapely and too different to appeal to little girls and their traditional moms. This year she is second only to Nintendo: worldwide sales will top $450 million, up more than 25% from last year. Mattel sells more than 20 million Barbie fashions a year, making it one of the world's largest retailers of women's clothing...
...merits of classic toys -- their durability, their simplicity and their imaginative appeal -- the greatest strength may lie not in the child's reaction to them but in the parents'. As mothers and fathers grow ever busier and more pressed for time, they frequently resort to toys that do the parenting for them: the bears that tell bedtime stories, the plastic heroes who teach virtue. For many children, a toy whose nostalgic appeal and sheer pleasure lure parents back into the playroom may be the best present...