Word: appealling
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Dates: during 1980-1989
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Among women, Quayle's significance to thecampaign declined. Two-thirds of the women polledsaid the selection of the handsome senator rumoredto have been chosen for his appeal to the oppositesex did not affect their choice. Among men, 51percent said Quayle did not matter. Women who wereinfluenced by Bush's choice swung almost entirelyto the Democrats, with only 2 percent sayingQuayle increased their support of the Republicanticket. Five percent of the men said Quayleboosted their support of Bush and 44 percent saidthe Indiana senator pushed them towards Dukakis...
...appeal is simple, direct, visceral. Us vs. Them. The Haves vs. the Have-Nots. The cry has a long and honorable history among Democratic presidential candidates. Dukakis' populist pitch began as far back as Labor Day, when he delivered a speech shaped by Bob Shrum, the veteran Democratic wordsmith who had designed Dick Gephardt's populist incarnation. Lee Atwater, George Bush's pugnacious campaign manager, admits, "I got a little worried after the Labor Day speech that they were going to catch on to the populist approach." But only last week did the Dukakis campaign go ballistic. "George Bush wants...
Dukakis' populist appeal is an elite-seeking missile homing in on the pocketbook. He suggested that Bush's proposed capital-gains tax break would help the privileged few "hire a second butler." He derided it by using the example of a taxpayer who reported capital gains of $515,132 between 1985 and 1987. Such a taxpayer would save $22,000 a year. His name: "George Herbert Walker Bush...
...addition to their weekend advertising plans, each candidate has paid nearly $1 million to buy a half-hour slot on all three networks on Election Eve. Dukakis will make his final appeal at 8 p.m. EST followed by Bush...
Dukakis tried to appeal to their insecurity about the economy and tendency toward economic nationalism. But the lead Dukakis developed among them evaporated when the Bush campaign painted him as the Black candidate. Fully 39 percent of Reagan Democrats say that they are inclined to vote against Dukakis because of his association with Jesse Jackson...