Word: appealling
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Dates: during 1980-1989
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...hackneyed television beer commercial--Bob Uecker, Billy Martin and John Madden for Miller Lite--demonstrates the appeal of men sitting around in a bar, watching football and baseball, just being "one of the guys." Beer companies have fully recognized the selling power of the sports-as-male-bonding phenomenon...
...same is true of Ronald Reagan's "win one for the Gipper" appeal. Voting has become the extension of a sporting event. And after all, the political news is in the same paper as the sports section...
...press interprets Jackson's improved electoral success in 1988 as the sign of a new Jackson--one who has broadened his appeal to poor whites and liberal yuppies. Or so the story goes...
...more the result of a different field of Democratic challengers. In 1984 Walter Mondale was the favorite son of the Democratic Party--he had served as vice president for four years. He had been an influential legislator in the Congress. He had strongly supported civil rights legislation. His appeal to the Blacks and poorer whites was as strong, if not stronger, than Jackson...
...case, we all knew that the one thing that we absolutely did not want was to end up at Currier. It has neither the advantage of location nor the appeal of newly renovated rooms...