Word: appealling
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...Song then repeated the study with a new group of students and a new group of words. This time, the subjects were told that the invented names belonged not to food additives but to amusement-park rides - something for which an element of danger is often part of the appeal. The results were similar: a ride with a name like the Chunta was perceived to be a less dangerous choice than one named the Vaiveahtoishi. But the Vaiveahtoishi was also described as likely to be more exciting. The lesson for marketers is obvious. (Read "Getting Closer to a Flu Supervaccine...
...Insurance companies and food manufacturers may value safety, and easy-to-process names would appeal to their consumers more," says Song. "Adventure-travel packages and risky sports such as bungee jumping might want to use harder names." When a product like the Scirocco folds, it might have been done in not just by the nonintuitive pronunciation of the name (shi-rock-o), but also by its definiton: a hot desert wind. That's a double-dose of danger that could simply be too much for safety-conscious consumers. (See TIME's special report on the environment...
...since 1960, when an entrepreneurial student, G. Oliver Koppell ’62, distributed the first Let’s Go guide to Europe. Over five decades, the student-run company has published 49 travel guides, covering countries as far-reaching as Thailand and Portugal. And despite its broad appeal, Let’s Go has also managed to retain a focus on students; in addition to undergraduates managing production, student researcher-writers are dispatched to ensure that the product is friendly for fellow travelers on a tight budget. FOR STUDENTS, BY STUDENTSAlthough Let?...
...album a much needed shake awake with its faster pace and more aggressive tone. Cymbal and drum fills propel the song, hinting at the punk-ish attitude and raucous live shows they’ve been known for. Unfortunately, only two other songs on the album convey the same appeal; “Sing Tommorow’s Praise” showcases their shoegaze influences, creating a dense wall of sound rather than an delicate melody, while the volume fluctuations of “Sunshower” allow it to be pretty without being irritating. The band?...
Jackson, Marlon • strange idea of that building a slavery theme park in Nigeria will make people want to go there, since complex would also house Jackson Five memorabilia in case the appeal of the slavery theme proved insufficient...