Word: appealling
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When she called the Walk Away Plan's toll-free number, she thought losing her home was inevitable. But Paul Helbert, who started the company last fall as an extension of his real estate--investing business, drafted a letter explaining her situation--an appeal based on the fact that banks, deluged with loans going awry, would like to avoid foreclosure too, since it can cost tens of thousands of dollars in legal and rehab fees to repossess and sell a house. "We wrote a beautiful distress letter together," says Helbert. "We told her story." He was eventually able to talk...
...another laugh, and I don't think there's any one universally funny thing. That's why there are so many different veins of comedy. Slapstick has been around forever, gross out humor, stoner humor, drier stuff, romantic comedy, there are all sorts of different kinds of things that appeal to different people, which I think is great. There's a little bit of something for everybody...
...while its appeal hasn't changed, so much else about grass-court tennis has. By tradition, almost everything on Centre Court is painted green during Wimbledon - including the grass, which groundsmen sprinkle with iron to enhance its look. The exceptions are the players' uniforms, which must be white. The scenery, which evokes pristine figures at play in a paradise, is misleading. For as the new type of grass shows, tennis players are more beholden to the earth than that timeless image suggests...
...Tokuda stresses the appeal of his work to an audience of his peers: "Elderly people don't identify with school dramas," he says. "It's easier for them to relate to older-men-and-daughters-in-law series, so they tend to watch adult videos with older people in them." The veteran porn star plans to keep working until he's 80 - or older, as long as the industry will cast him. Given the bullish market for his work, he's unlikely to go without work. (See pictures of self-injury in Japan...
...mature-women titles, says that when the company started offering the genre a few years ago, the term referred to actresses in their late 20s, and that last year it was expanded to those in their 70s. The company believes the advantage of mature titles is their enduring appeal. "Adult videos with young actresses sell well only in the first three months after the release," Kadowaki explains. "On the other hand, mature-women films enjoy a steady, long-term popularity, which after 10 years or so might lead to a best seller." And then there are the cost savings...