Word: appealling
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...Gonen, though, is going to make recycling worth your while. The former management consultant co-founded RecycleBank in 2004 with a simple idea: that people want to recycle, but they just need a little push. So Gonen decided to appeal to their pocketbooks. Here's how it works: every family on a garbage route is issued a special container with a computer chip. When garbage trucks pick up the recycling, they weigh the container and record how much each family is recycling by weight. The more you recycle, the more RecycleBank points you earn, which can be redeemed for offers...
...popular appeal of the new film “Jack and Jill vs. the World” rests primarily on its once-famous heartthrob, Freddie Prinze, Jr., whose 90s career is on the verge of being forgotten by the current teeny-bopper audience. The “She’s All That” star emerges from the depths of post-teen stardom, slightly older and chubbier, to reclaim his role as pretty boy. Prinze’s mediocre performance is a perfect match to the film’s corny plot, which isn’t terrible...
...John Carter, in Evanston, Ill.; he took his stage name from his mother's and stepfather's surnames. At Northwestern University, he appeared in a student film of Peer Gynt, and by 1950 he had made his way to Hollywood. Director Cecil B. DeMille immediately saw the actor's appeal, casting him in The Greatest Show on Earth, then giving him the role of Moses in The Ten Commandments. At 32, Heston passed as the old patriarch and aced the movie's crucial scene: Moses holding his staff above his head, parting the waters of the Red Sea and commanding...
When 9-year-old Shannon Matthews went missing in the Northern English town of Dewsbury on Feb. 19, it had all the tragic and all-too-familiar earmarks of any missing child case. Her mother gave a tearful appeal to television cameras, police started searching nearby woodlands and ponds, and neighbors set up a fund for the family. But since Matthews was found, 24 days later, underneath a bed at a relative's address less than a mile from her home, her own family has been linked to her disappearance in a bizarre case that puts the spotlight...
...Shiekhly's is a rare recognition of Obama's appeal in American politics. Most Iraqis can't see much difference. And some argued that America would never elect a black man with Muslim roots. A retired police officer, who declined to be named, is quite bitter: "This American talk of democracy and freedom brought nothing but disaster to our country. We believed American promises and we dreamed of a better future. Now I wish we had Saddam back so we could live in peace." Sana Abdul Rahman, a middle school teacher, is a little more hopeful, but desperately so: "Republican...