Word: appealling
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...Appeal to independent voters--those not tied to either party--is an increasingly rare commodity in McCain's party. Republicans used to think they could ignore independents because many were independent in name only, reliably voting for one party or the other without joining it. And independents have long been vital to the Democrats: since more Americans consider themselves conservatives than liberals, Democrats have to win big among moderates to get a majority...
Several of the GOP candidates have qualities that might appeal to independent voters: Rudy Giuliani's successful record as mayor of New York City, Mitt Romney's intelligence and competence, Mike Huckabee's concern for the poor. But McCain just won more independent voters than the others in the swing state of New Hampshire. And he is the only candidate with a platform that might attract them...
Huckabee, in a way, was a perfect candidate to inaugurate a writerless talk show; whatever the substance of his message, he (and Obama) are also playing on the appeal of the unexpected. Likewise, Hillary Clinton came back in New Hampshire after tweaking her guarded campaign approach. Like Leno, she infused an established, old-school brand with enough difference to renew interest...
...free audio downloads with their vinyl albums so that Generation Y music fans can get the best of both worlds: high-quality sound at home and iPod portability for the road. Also, vinyl's different shapes (hearts, triangles) and eye-catching designs (bright colors, sparkles) are created to appeal to a younger audience. While new records sell for about $14, used LPs go for as little as a penny--perfect for a teenager's budget--or as much as $2,400 for a collectible, autographed copy of Beck's Steve Threw...
...Tuesday, Huckabee's South Carolina chairman, the state's former governor, David Beasley, flew north to stand behind Huckabee when he celebrated his third-place finish in New Hampshire. In an interview afterward, Beasley argued that Huckabee could be an unstoppable force, marrying both an insurgent appeal and an establishment tie to the state as a fellow southern governor. "McCain will get a small bump," Beasley said of the Arizona Senator's New Hampshire victory. But he predicted that it would not be enough. In 2000, Beasley backed another southern governor, George W. Bush, in a triumph over McCain. Eight...