Word: appealling
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Which explains the in-your-face marketing, designed to appeal to the tiger on every tee. After the release of its D2 ball last year, Top-Flite's market share inched up from 5.4% to 6.8% in May, the longest sustained growth it had seen in a while. That's still a dimple on the $763 million U.S. golf-ball market. "We weren't expecting a big bounce, but it beat our expectations, and it's the first step toward breaking the stigma that Top-Flite has had for the last 10 years," says Jeff Colton, senior vice president...
...shows' viewer appeal is simple: they're family-friendly, good-natured and easy to play along with. Harder to explain is what draws the parade of contestants to screech, warble and croak in front of millions, without the aid of melon-ball shooters. Is it all for the money? Isn't it humiliating...
...primarily a feat of social engineering. (It wouldn't be a bad idea for Google to acquire Facebook, the way it snaffled YouTube, but it's almost certainly too late in the day for that. Yahoo! offered a billion for Facebook last year and was rebuffed.) Facebook's appeal is both obvious and rather subtle. It's a website, but in a sense, it's another version of the Internet itself: a Net within the Net, one that's everything the larger Net is not. Facebook is cleanly designed and has a classy, upmarket feel to it--a whiff...
...Ronald Reagan's public image. As one of Reagan's closest White House aides, Michael Deaver arranged masterful photo ops--Reagan on the Great Wall of China, Reagan on a cliff overlooking the English Channel on the 40th anniversary of D-day--that capitalized on the former actor's appeal. In 1987, two years after leaving the White House, Deaver was convicted of lying to agents investigating his lobbying activities. Ever loyal to Reagan, he insisted he would not accept a pardon, which he felt would tarnish the President's image. Deaver was 69 and had pancreatic cancer...
...tough grilling didn't seem to discourage Huckabee who, in an interview in the club's driveway, argued that he can appeal to New Hampshire voters. Riding high after a surprisingly strong second-place showing at the Ames Straw Poll in Iowa, Huckabee is trying to build momentum and even drawing comparisons with Pat Buchanan's populist run in 1992. He pointed to his popularity in Arkansas, a state that's 62% registered Democrat - though it has voted twice for Bush. When asked if he might skip New Hampshire to focus on more conservative states like Iowa and South Carolina...