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Word: appealling (lookup in dictionary) (lookup stats)
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...Britain. That day they were quietly but thrillingly on display as the city went about its business uncowed. Britain's new Prime Minister, Gordon Brown, is a son of a minister of the Church of Scotland--Protestantism does not get more muscularly reserved than that--and his political appeal is based much more on experience than empathy. In the U.S., by the same token, Mitt Romney (like Brown, a man born to wear a dark suit) is running on competence rather than feeling. As for Hillary Clinton, that good Methodist, she can wrap her arms around someone...

Author: /time Magazine | Title: The Diana Effect | 8/23/2007 | See Source »

...turns out--who could've seen this coming?--that our true, authentic selves aren't that fantastic. The great experiment proved that some of us are wonderful and interesting but that a lot of us are hackers and pranksters and hucksters. Which is one way of explaining the extraordinary appeal of Facebook...

Author: /time Magazine | Title: Nerd World: Why Facebook Is the Future | 8/23/2007 | See Source »

...Forest Stewardship Council (FSC), an international group that promotes good forest management and gives well-managed forests and their products a stamp of approval. This fall, the first FSC-certified corks will appear on the U.S. market from Willamette Valley Vineyards in Oregon. The tactic may very well appeal to screwcap-averse American wine drinkers. In a 2004 study, 62% of Americans surveyed said "cheap" was the first word that came to mind when they thought about screwcapped wines. Americans - along with Canadians, Danes and Germans - have been slow to give up the "pop" of their wine-drinking experience...

Author: /time Magazine | Title: Putting a Cap on Wine Corks | 8/22/2007 | See Source »

...more energy-efficient, sustainable tomorrow, today. Green architecture gets star placement, and eco-design gurus like William MacDonough talk about the need to create "cradle-to-cradle" products that can be recycled, or reincarnated, over and over. It might be a conscious choice, and a good one, to appeal to the tech-loving young. Surely if the magnificent human mind can create something as wondrous as the iPhone, we can design a way to live without killing the Earth...

Author: /time Magazine | Title: An Inconvenient Leo | 8/17/2007 | See Source »

...start advertisements" targeting Latin voters, he told TIME Wednesday morning over a breakfast of scrambled eggs and sausage. At the same time, he says that Hispanic outreach in Iowa is "important but it's not a crucial element... I'm running a very mainstream campaign, I'm trying to appeal to all Iowans, but the Hispanic community here, if we increase participation, like double it, it could mean the difference between a second- or third-place finish...

Author: /time Magazine | Title: Richardson's Fine Line on Immigration | 8/16/2007 | See Source »

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