Word: appealling
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...statesman stature of Bono, but he is talking the talk. "Warriors of Love is a song about love and tolerance for people of different faiths," he explains. "We reject the teachings of hate and the extremists who preach it." Some of his backers hope to widen the song's appeal by assembling a multilingual Muslim star cast to render it as a kind of We Are the World anthem of global Islamic moderation...
...laps at Kansas Motor Speedway--something he had never done, though he had been on a racing crew as a young man. It was a Christmas gift his son and daughter bought from Signature Days, which sells participatory gifts nationwide. "They knew I appreciated the speed," Friker says. This appeal to both giver and receiver makes experiential presents work. Becky Meyer and Amber Sambrone had their commitment ceremony in San Francisco on June 16, and are now on a three-week honeymoon in Asia, thanks to their friends. "We're not into acquiring a lot of stuff," Meyer says. Besides...
...appeal of cycling is most pronounced among the youngest baby boomers (ages 45 to 54), who are also tackling other vigorous leisure activities including hiking and running marathons. Such pursuits embody the active later lifestyle that much of the boomer generation has come to adopt, and which has been embraced as the ad media's new image of older Americans at leisure. Certainly, semi-seniors wake up the morning after a vigorous outing with more aches and pains than they had in their 20s, but the physical benefits exceed the cost. Regular exercise lowers cholesterol and blood pressure, keeps weight...
...bicycle, take another look. Many of today's models come with bigger seats and higher handlebars--easing the strain on bottoms and backs--and even automatic gear shifting. Features like these have helped create a whole new line of bikes, known as hybrid or comfort, the latter word particularly appealing to older riders. The very hottest part of the market is road bikes, which also appeal to boomers who may be giving up on yesterday's phenomenon--less comfortable mountain bikes, a category in which sales have tailed off dramatically...
...districts have maintained diversity by using race in indirect ways. Since 2004, Berkeley, Calif., has assigned students to public elementary schools based on their neighborhood's racial makeup and the income and education of its residents. The plan survived a legal challenge in April, though the case is on appeal. Variations in other cities consider a neighborhood's poverty level or opportunity index, which measures a broad range of factors that can correlate with race...