Word: appealling
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...Despite its dubious beginnings, fad dieting gained mass appeal in the 19th century. In 1829, Presbyterian minister Sylvester Graham touted the Graham diet - centered on caffeine-free drinks and vegetarian cuisine and supplemented by the eponymous graham cracker - as a cure for not just obesity but masturbation (and the subsequent blindness it was thought to cause). The diet became so popular that the students of Oberlin College were forced onto it for a brief period in the 1830s before they successfully rebelled through mass dissent in 1841. Thirty-five years later, an English casketmaker named William Banting became famous...
Twenty-two years ago, the evangelist Oral Roberts launched an appeal for money so that graduates of the Tulsa, Okla., medical school he founded at Oral Roberts University (ORU) could serve in overseas missions. People were urged to send at least $100 apiece within three months to help reach a goal of $4.5 million. Then Roberts dropped a bombshell. If donations fell short, said the preacher, God would strike him down. "I'm asking you to help extend my life," he said. "We're at the point where God could call Oral Roberts home in March." TIME's story...
...layman. "The Internet is global and seemingly omniscient, while iPods and phones are all microscopic workings encased in plastic blobjects," Westerfeld says. "Compare that to a steam engine, where you can watch the pistons move and feel the heat of its boilers. I think we miss that visceral appeal of the machine...
...design also allows the company to create areas throughout the ship that target specific demographics, such as families. With a carousel on deck and buffets featuring animals carved from fruit, along with science labs, crafts centers and play theater, the company is trying to broaden its appeal. But the goal is to lure not only parents but folks in their 40s with incomes of $90,000 or more. The industry isn't quite there yet. According to the Cruise Lines International Association, the average cruiser's age is 50--down from 56 in 2002--but RCL is hoping Oasis cracks...
Smith told The Crimson that the decision not to cut the library budget further was not a direct response to his colleagues’ appeal...