Word: appealling
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...Just like any sport, competition is great," Lauren told Time. "It forces us to reinvent our game." The volley of tennis-fashion hookups is part of a broader trend in which couture is taking its cues from the sports world. Designed to play - not just saunter - in, the apparel appeals to style lovers who don't want to compromise their look on the sports field. Streetwise designer Alexander McQueen teamed up with Puma earlier this year to launch a modish range of running shoes. French couturier Celine was "enticed by the world of golf" and designed its summer 2006 collection...
Tesco could bring with it, along with the lessons of so many failed competitors, a broad appeal to match the choice-saturated American consumer. In the hands of canny CEO Terry Leahy, known for his no-frills style ("The only personality I believe in is Tesco," he once said), Tesco has launched in-house lines of food, ranging from economy pasta to hand-stretched Tuscan pizzas, with something to appeal to the frugal and the foodie. Leahy perfected the art of pulling in customers with Tesco's low-cost reputation and then selling them high-margin nonfood items like...
Harvard Hillel has never passed the extra cost of running a kosher kitchen and providing food for Shabbat, Holidays and student initiated programs on to Harvard students and their parents. We must now appeal to you, whose children and grandchildren have enjoyed and continue to enjoy the warmth of the Hillel community on campus, to make a difference. Please make a gift of $250 or more to Harvard Hillel's Meal Campaign...
...intention of going down without a ferocious fight. There's even talk of a scenario in which Thai Rak Thai would strike back by demanding the dissolution of the rival Democrat Party as well, on the grounds that its boycott of April's vote and its unsuccessful appeal for a royally appointed government undermined the election. "We could both be facing the same fate," warned Pimol Srivikorn, a Thai Rak Thai spokesman. And Thailand could be stumbling into an ever deeper quagmire...
...Roosevelt, the opportunity was irresistible. Not only did it appeal to him as a naturalist and would-be explorer, but it was also precisely the difficult adventure he was longing for. Throughout his life, he had battled depression and loss by seeking out dangerous physical challenges and pushing himself to the limit of his endurance. This expedition was a chance to prove his strength and reclaim his sense of purpose. It was a chance for redemption...