Word: appealling
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...keep American comic strips such as Superman and Archie from taking over France. These days, though, it's Asterix who is the all-conquering, global-marketing hero: more than 325 million Asterix books have sold in 107 different languages around the world, proving the universal and lasting appeal of the plucky French character and his lumbering best friend...
Uderzo, writer and illustrator of the series since Goscinny's death in 1977, attributes Asterix's enduring appeal to people's love of the underdog sticking it to the system. "It's David against Goliath," he tells TIME. "Everyone can identify with the image of retribution against things that are bigger than us." For some, the stories have also come to symbolize French anxiety over globalization; the character of Asterix is used as a poster boy for independent-minded people everywhere in the struggle against the hegemonic power of the day, be it Roman imperialists or Anglo-Saxon capitalists...
...general managers. This is the fourth time the club has been recognized, and members see it as a reason to be optimistic about the club’s future despite its challenges. “We try to provide services to a broad spectrum, and make an effort to appeal to as many people as possible,” General Manager Eric W. Gillberg says. “We are always trying to become stronger and more meaningful to members,” he adds. “We know that this is a very special place to the Harvard...
...deeper reason behind the Supreme Court Justices' choosing to hear this case has to do with the nuances of the decision at a lower court. After the U.S. patent office denied their patent in 2006, the Bilski-Warsaw duo took their appeal to the Court of Appeals for the Federal Circuit. The panel of 12 judges heard the case, and came to the conclusion that the patent office was justified in its dismissal...
...spotlight - there are still about 200 Kerviel fan groups on Facebook and websites selling T-shirts with phrases like "I am Jerome's girlfriend." These may see a surge in popularity now that Kerviel's fraud trial is set to resume next year in Paris after he lost an appeal Tuesday...