Word: appealling
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...full and we know we can generate cash payments," says Stephen Hill, the owner of the 24-bedroom Hotel Penzance in Cornwall, southwest England. "There are other times when we can't - and that's when Bartercard comes into its own." Whenever Hill has unfilled rooms, he places an appeal for barter business on Bartercard's online site or through the firm's brokerages - there are currently 100 offices around the world to help connect members. If the hotel is 70% full, the cost of filling an otherwise empty room is virtually nothing. Plus, it brings in customers...
...Rudd findings, which will be detailed at CerealFacts.org in time for the Obesity Society's annual meeting in Washington on Oct. 26, show that each year preschoolers (ages 2 to 5) see an average of 507 cereal ads that are designed to appeal to kids. The report also details how sugary-cereal makers are interacting with young consumers online through video games like Lucky Charms Charmed Life and Cinnamon Toast Crunch Swirl. (See the 10 worst video-game movies...
...Healy since a May 2008 ruling ordered the city to pay Malvina Monteiro, a former city employee, $4.5 million. Monteiro, who had filed an earlier discrimination complaint against Healy, claimed that he had her fired in 2003 in retaliation. Healy has continued to fight the decision despite an unsuccessful appeal in April...
...Garone says the mustache's retro appeal helps make Movember the ultimate viral campaign, dubbing the Mo Bros "walking billboards" for their cause. This allows the organization to operate on a razor-thin margin, spending next to no money on marketing. It's impressive considering the average age of the Movember participants is 31, an age group not known for being charitably inclined. "When you don't normally rock a mustache, people ask you about it and it opens up conversations," Garone says. "A large part [of our success] is through this incremental word of mouth...
...There's still a chance that Chirac won't see the inside of a courtroom, given the likelihood that Marin will appeal Simeoni's decision to send the case to trial. Even if the appeal is granted, however, it seems unlikely Chirac would try to use his hot air line again...