Word: appealling
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...Nevertheless, the Hummer brand has retained a certain appeal, according to a new study in the Journal of Consumer Research by Marius K. Luedicke from the University of Innsbruck, Austria, Craig J. Thompson of the University of Wisconsin and Markus Giesler of York University in Toronto. "Hummer drivers believe they are defending America's frontier lifestyle against anti-American critics," the study notes, adding that Hummer owners employ the ideology of American foundational myths, such as the "rugged individual," and the "boundless frontier...
Russians perennially fear that Russia will fall apart. The country is so big and so unwieldy that it seems always on the verge of implosion - like a bolshaya deryevna, or big village, riddled with ethnic fissures and political upheavals, always teetering between calm and chaos. Hence the appeal of the strongman - say, Josef Stalin. Someone to keep everyone else in check...
...talents they're supposed to have match the skills they actually do have, also in keeping with both 1980s versions of Fame. Take the school's best dancer, Alice, played by Kherington Payne, who was a contestant on So You Think You Can Dance and has enormous, slinky appeal. You're just starting to see her as the perfect girl to cast in the remake of Flashdance (how far away can that be?) when you realize that Payne's acting talents stop with her smile. But she can sure dance...
...initial appeal of hooping is that it's fun, but its lasting value is that it works. An hour of intense hooping can burn as many calories as an hour-long run on a treadmill. Exercisers can get a full-body workout with moves like HoopGirl's "pulse," which stimulates the entire core; the "limbo," which targets the back and thighs; and the "Wild West," which helps tone biceps and triceps. "Anything that gets people off the couch and burning calories is a good thing," says Pete McCall, an exercise physiologist for the American Council on Exercise. "Hooping...
...book and the Amazon Kindle, it is refreshing to see the actual object of the book itself revived and sustained rather than replaced and forgotten. That said, the increased access to books—especially to more seasoned titles—that the machine creates will appeal to an older generation of readers that never embraced online technology in the first place. With this new machine, nothing is lost as a result of a technological transition. If anything, the printed book, still the fundamental core of reading for many, is better preserved...