Word: appeals
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Dates: during 1990-1999
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...environmental movement is..." Werbach pauses, searching for an epithet. "Mature," he finally says, with distaste. To appeal to Gen X, it must focus on local action, with an accent on multiculturalism. "When I started the Sierra Student Coalition, I took s___ for selling out to a white organization," Werbach says. "It is not just about Yosemite and the beauty of the wilderness. It is about cities--the air we breathe and the water we drink. When I speak in urban grade schools, their No. 1 issue is the rain forest! That is disempowering, when these communities are surrounded by incinerators...
...whack for candy. To influence policy, call out the "dorm-storming" troops--activists who knock on college doors and urge students to E-mail their legislators. "We communicate in a different way," Werbach says. "We can sit here bemoaning Beavis and Butt-head, or we can learn from their appeal. A lot of people get all their news from MTV. We don't reach them with coffee-table picture books, fireside chats and the New York Times editorial page." Werbach hired a graffiti artist to design posters of the Statue of Liberty wearing a gas mask, and he is negotiating...
Gardiner says that one of her goals as SAC chair was to broaden the appeal...
...issue] is incredibly blatant. The numbers speak for themselves," said ASGF treasurer Ezra W. Reese '97. "[We] wanted the issue to have broad appeal, to be one in which the University was uncontroversially wrong...
...educational institutions made the top 50. Rank Non-profit organization FY96 Private Income 1 Salvation Army 644,267,026 2 American Red Cross 465,632,246 3 Catholic Charities USA 419,389,526 4 American Cancer Society 381,674,000 5 Second Harvest 369,123,575 6 United Jewish Appeal 346,649,213 7 Harvard University 323,406,242 8 Boys and Girls Clubs of America 294,892,216 9 YWCA of the USA 283,755,099 10 American Heart Association 256,512,000 12 Stanford University 240,832,287 19 Yale University 199,646,606 20 Cornell University...