Word: appeals
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Dates: during 1990-1999
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Former MSA Chair Jobe G. Danganan '99 says that the political arena is a way that the MSA, lacking the financial resources of the Foundation, can appeal to student groups...
Campos says the group tries to supplement celebrations for holidays like Cinco de Mayo and El Dia de los Muertos--two uniquely Mexican traditions--with events that have a broader appeal...
...Stanley Tong was interested in developing a martial-arts show for American TV. That's something Botwick had wanted to do for a long time, and he and Tong proposed such a series to Leslie Moonves, the head of CBS Television. CBS has a new strategy of trying to appeal to young men, and Moonves liked the idea. He ordered up a pilot, collapsing the development process, which usually takes months, into seven weeks...
Martial Law would never work if audiences didn't like and root for the main character. Of course, Hung's convex silhouette gives him personal appeal and makes his twirls and vaults all the more impressive. But he is also a fine actor, quietly funny and a little bit vulnerable. "We had to find somebody who is good in action and also has a heart," says Tong. They found him in Hung, America's least likely, most refreshing network star...
...segmentation, which has revolutionized the way companies market their products, is taking its toll on the media. Once upon a time, before the invention of focus groups, the goal of nearly any product was to be loved by all. In Hollywood, a studio tried to make movies that would appeal to all ages and backgrounds. Today, Hollywood is essentially split in half--the major studios make the blockbusters for boys and men aged 13-25, while "independents" make smaller, sophisticated films for targeted crowds...