Word: appearances
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Dates: during 2000-2009
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...Richards Medical Research Building in Philadelphia, where from some angles they give the illusion of free-standing sentinels beside the glass-and-brick towers that hold the laboratories. At Rogers'Lloyd headquarters those externalized stairways reappear, this time wrapped in coiling steel. In later Rogers buildings they appear again, and to finer effect, enclosed all in glass...
...Advertisers say mobile-phone marketing allows them to target customers efficiently because cellular carriers know who their subscribers are. And as Yang of BMW notes, consumers appear to be receptive. When Johnson & Johnson recently introduced a new contact-lens line in China, it sent an "m-coupon," good for free samples, to tens of thousands of young, urban women via text messages. Nearly 10% of recipients redeemed their coupons by showing the message to store clerks. That's a far higher response rate than the average 0.2% rate for e-mail ads, says David Turchetti, head of the Shanghai-based...
...broken femur. In the search for a test offering this kind of diagnostic certainty in mental illness, two Australian researchers believe they've made a leap. Gin Malhi and Jim Lagopoulos, from the department of psychological medicine at Sydney's Royal North Shore Hospital, report detecting what appear to be abnormalities in the workings of the brain of people with bipolar disorder - a finding, they say, that could eventually allow doctors to subdue the condition before it can wreck patients' lives...
...similar pattern of activation in patients at the manic end of the spectrum. This was tantalizing because it suggested the disparities were related not to mood but to bipolar itself. Needing more evidence, they began studying bipolar patients in the euthymic state - when their moods have stabilized and they appear to be well. The results continued to suggest that they were on to something...
...this very complicated and sensitive equipment,” he wrote in an e-mail. Schizophrenia is a disorder known to cause hallucinations, distorted thinking, and a reduced emotional response, according to Anil Malhotra, also of the Feinstein Institute and a senior investigator in the study. The symptoms usually appear during the late teens and early 20s, he said, making the discovery especially pertinent to college students. According to Paul Barreira, director of Behavioral Health and Academic Counseling at the Bureau of Study Counsel, five Harvard undergraduates were diagnosed with schizophrenia by University Health Services during the last academic year...