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...more people will click on them, which in turn will boost the fees the sites can charge for them. MySpace's new "hypertargeting" strategy scans profile pages for keywords and sells ads against them. If you say you love burritos, for example, a banner ad for Taco Bell might appear at the top of your page. Facebook, on the other hand, involves its members more intimately in the process. The site gives members the option of sending an update to their friends with every purchase they make online--an extension of the news feed that tracks all the other things...

Author: /time Magazine | Title: Is Facebook Overrated? | 11/21/2007 | See Source »

...decide if a fertilized egg is entitled to the Colorado constitutional protections of inalienable rights, equality of justice and due process of law. But opponents charge that the proposed ballot measure is just another attempt to fight abortion and a particularly misleading attempt because the word "abortion" would not appear on the ballot...

Author: /time Magazine | Title: Should Fertilized Eggs Have Rights? | 11/21/2007 | See Source »

Nationally, pro-choice sentiments appear to remain predominant. The Center for Reproductive Rights in October released poll results indicating that a majority of voters don't support government interference with "medically necessary procedures prescribed by health care professionals." The poll found that 55% of respondents wanted abortion rights protected by federal law. Still, anti-abortion efforts similar to those in Colorado are currently under way in at least a dozen other states, including Georgia, Mississippi and Michigan, while officials in two states - Montana and Oregon - have already given such attempts the official thumbs-down...

Author: /time Magazine | Title: Should Fertilized Eggs Have Rights? | 11/21/2007 | See Source »

...while the U.S. and its closest allies are pushing this week for the U.N. Security Council to adopt harsher sanctions against Iran, their prospects of winning U.N. agreement for new punitive measures at this stage appear bleak. Key Security Council powers China and Russia, as well as European states such as Germany and Italy that trade extensively with Iran, warn that new sanctions could endanger such cooperation. But for the U.S. and its closest allies, the fact that Iran's uranium-enrichment centrifuges are spinning is an intolerable fact...

Author: /time Magazine | Title: Iran's Nukes: Still Room for Diplomacy | 11/21/2007 | See Source »

...outlook of the hawks does not appear to be very widely shared. France, for example, has lately become President Bush's strongest European ally on Iran, but much of what President Nicolas Sarkozy is hearing from his own intelligence services dilutes the sense of urgency - suggesting that Iran is unlikely to cross the threshold to nuclear-weapons capability before 2010 or 2011. Some members of the intelligence community are also warning Sarkozy that the immediate consequences of air strikes on Iran's nuclear facilities would be far more dangerous than Iran's program...

Author: /time Magazine | Title: Iran's Nukes: Still Room for Diplomacy | 11/21/2007 | See Source »

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