Word: appearences
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...built-in speakers point backward from the projector, so the ideal place to put the unit is on the coffee table in front of you. Bear in mind that the farther back the projector is from the wall or screen, the larger the picture will appear. We were able to get a picture roughly equivalent to that of a 65-in. big-screen TV, and didn't have to adjust much for "keystoning" (the tapering that occurs when you point the movie's rectangular picture up at an angle). Once we turned out the lights, and played with contrast...
...other words, the Sunnis coming in to the political process may shun Zarqawi, but they appear to accept Baathist-led guerrilla fighters killing U.S. soldiers as part of the Sunni mainstream. Fears of full-blown sectarian warfare between Shiites and Sunnis, meanwhile, have prompted urgent mediation efforts by, among others, the firebrand Shiite maverick Moqtada Sadr. Sadr appears to be using the opportunity to regain political traction against rivals in organizations such as the Supreme Council for the Islamic Revolution in Iraq, which is the most influential party in the ruling coalition of prime minister Ibrahim al-Jaafari. But Sadr...
...much product integration will audiences tolerate before turning off, realizing they're essentially watching an advertorial? No one can say for sure, though ratings for one of the heaviest product-placement vehicles, The Apprentice, fell 20% this season. Mazza claims that as long as products appear "organically" in TV shows, audiences won't mind. Under pressure from advertisers and facing rising costs for scripted shows, network execs say they have scant choice but to develop new revenue streams...
...Gloomy discussions in European foreign policy circles suggest that many European countries would be far more inclined than the U.S. to accommodate themselves to the inevitability of Iran going nuclear if the only way to stop them was going to war. Even though the positions of the two sides appear to be irreconcilable going into the Geneva talks, both parties may see an interest in keeping the other side talking...
Warning, Detroit: The Asian car companies in your rearview mirror may be closer than they appear. Whereas GM, Ford and DaimlerChrysler posted a record-low monthly U.S. market share of 56.3% in April, Japan's Big Three (Toyota, Honda and Nissan) led Asia's automakers to a record 37.5% share, according to market-research firm Autodata Corp. "The Japanese are moving into new segments [like hybrids and small SUVs], while the Americans are struggling to update their aging product lines," says Nikko Citigroup analyst Andrew Phillips. At the head of the pack: Nissan, with a 32% gain in sales compared...