Word: appearences
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...personality-led brands have had their perils. Rosie O'Donnell and Martha have taught us that. "By definition, they offer more risk," Murdoch says, speaking of Hay, "but with someone like Donna, they offer opportunity." What might hold Hay back is a natural reticence. She refuses, for example, to appear on the cover of her magazine. "But I'm not shy," she insists. "I'm shy compared to Jamie Oliver...
...newsstand, even the style-bible niche is shifting. ReadyMade magazine may appear, at first glance, to be reminiscent of that ultimate style-over-substance title, Wallpaper* (published by Time Inc., which also publishes TIME), but instead ReadyMade--with a circulation of 70,000--is aimed squarely at those who don't aspire, who don't want to buy anything. Except, of course, they do. Mirroring Martha's association with Sherwin-Williams, ReadyMade is working with Urban Outfitters to develop a co-branded line of paint. While the under-35 set might sniff at the consumption of the boomers...
...that was not enough to satisfy the Senators who voted to authorize a war because of warnings that now appear to have been overdrawn. Senators from both parties are so disturbed by the faulty intelligence--and concerned about their own vulnerability--that they are considering going into a closed session to discuss the implications of Kay's findings, a response usually used only when national security is at stake. The President's decision, after some initial resistance, to name a special commission to investigate the intelligence failures, did little to appease them. He handpicked its members, gave it instructions...
George W. Bush's choice of Dick Cheney as his running mate defied the usual calculus of vice-presidential selection: a retired Cabinet Secretary from a state with just three electoral votes plus a charisma deficit didn't appear to equal a brilliant electoral strategy. But Cheney, it turned out, seemed to compensate for Bush's perceived weaknesses. Though only 5 1/2 years older than Bush, he added an air of experience and wisdom to a candidate who was only in his sixth year of politics...
...predecessor company to the insurer, which underwent a reorganization last year. Still, says Alexander, "China has come a long way in five years. It's a much safer place to invest now." For the moment, at least, Hong Kongers - and a growing number of Europeans - appear to believe...