Word: apperson
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...tenth-floor office in the old San Francisco Examiner Building, Randolph Apperson Hearst, president of Hearst Consolidated Publications, brooded last week over a set of nagging dilemmas. In the past six years Hearst's Examiner has boosted circulation 25% to 300,127, but it might just as well have stood still; in the same span, the rival Chronicle increased its sales 75%. to a pace-setting 315,180. Last year the Examiner was several million advertising lines ahead of the Chronicle, but the Hearst operation in San Francisco, which includes the struggling News Call Bulletin, is still losing money...
...Treated kindly by the people of Oroville, he became a brief celebrity, and soon Anthropologist Thomas T. Waterman of the University of California took him to San Francisco in the "white man's demon," a railroad train, and gave him comfortable quarters in a museum endowed by Phoebe Apperson Hearst, mother of William Randolph Hearst...
Died. Edgar Landon Apperson, 89, auto industry pioneer, who built one of the world's first cars; in Phoenix, Ariz. In 1893 Apperson put together his first car in a little shop in Kokomo, Ind., later produced annually 1,500 cars (called Jackrabbits), prophesied in 1943: "When the American people are willing to sacrifice showing off, they'll get a lighter car built of light materials that will be cheaper...
...will, the late William Randolph Hearst fought to the end to hold on to his fabulous 1,625,000-acre Mexican ranch, Babicora. His father, Senator George Hearst, had founded the property, picking up land for peanuts in the last days of the 19th century, and his mother, Phoebe Apperson Hearst, expanded the ranch...
Back during the dusty, tire-patching era of the Pope-Hartford and the Apperson Jackrabbit, the average U.S. citizen seldom got behind an automobile wheel without secretly feeling a little like a man climbing aboard a racing camel or a Mallet locomotive. In the years since, he has gone right on believing that only his innate coolness, intelligence and mechanical aptitude have enabled him to remain the master of the gas buggy. But last week Northwestern University's Traffic Institute had news...