Word: appetit
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...appetit...
...hungry, let me hear you shout, 'Nous avez faim!' " But there can be charm in Babel when the tower has such comely flying buttresses, and when the 12,000 villagers (i.e., cast members) are so eager to please. Where else will you hear a pretty attendant chirp "Bon appetit!" as she hands you a box of sugared popcorn...
...Fortunately, Hillary Clinton, the latest wife to be challenged to fit perfectly into the ill-defined role of political spouse, is more interesting than that. At her home, Christmas Eve dinner for longtime friends and family was more potluck than Bon Appetit: it consisted of chili and black beans supplemented by leftovers from an official dinner. She plays pinochle and Pictionary with such vigor that friends have to remind her they're only games. She succumbs to yuppie overdoting on her daughter, 11. "There is Chelsea standing on a chair singing Angels We Have Heard on High...
...appetit...
...gurus of the direct-mail copywriting trade are the Sonoma, Calif., team of Bill Jayme and Heikki Ratalahti. Over the past 20 years, they have used their wiles to help launch more than a score of publications, including Bon Appetit, Smithsonian and Mother Jones. Jayme and Ratalahti's marketing packages, which cost $30,000 to $50,000 each, share four characteristics: an irresistible envelope, a personalized typewritten letter, a brochure intended to give an as yet nonexistent product an aura of legitimacy, and a response card. Jayme and Ratalahti know that people do not read direct-mail pitches carefully...