Word: appetit
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...appetit...
...Dial-a-Menu. Today is Friday, September 24. For lunch: cream of celery soup, Italian sausage sub, sub sandwich bar, shrimp fried rice, fruit salad, salad bar, and brownies. For dinner: sirloin steak, baked ziti, O'Brien potatoes, zucchini rings, long French carrots, salad bar, and ice cream. Bon Appetit...
...into cans (it could be nicknamed the Alpo Volcano). The Land (sponsor: Kraft) manages to meld a boat tour, environmental subjects (topsoil loss, space-grown plants) and musical cutups by such Audio-Animatronic vegetable performers as the Colander Combo and the Kitchen Krackpots led by a human being, Bonnie Appetit...
After seeing what Rense did with his tired little trade book, Knapp, 45, started throwing other challenges her way. In 1975 he purchased the budget recipe book Bon Appétit from the Pillsbury Co. Under Rense's stewardship, Bon Appetit (circ. 1.3 million) has become the culinary equivalent of Digest, with glossy color photographs of such dishes as caramel cream puff bouchees and oyster and spinach souffle. Says Rense: "I have no interest in a magazine that tells you 1,001 ways to prepare hamburger. I wanted a cooking magazine for people like me who are too busy...
...planned 300,000. A promotion campaign dubbing it The Earth Diary seemed a futile echo of the '60s. Last week, after losing about $30 million-plus three publishers and three managing editors-Gruner & Jahr sold their ad-starved, troubled magazine to Knapp Communications (Architectural Digest, Bon Appetit). In exchange, Gruner & Jahr promised to help test-market Knapp's other magazines in Europe. Predicts President Cleon Knapp, who quickly named former New West Executive T. Swift Lockhard as Geo's fifth publisher: "We're not going to report on the sordid part of our world...