Word: applees
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Actor Jason Biggs joked about his “makeout session” with a male co-star in American Pie 2 and discussed his role in its prequel’s apple pie scene in an appearance at Kirkland House on Friday.
With Nike Plus, a group of Nike executives has combined the world's top sporting-goods brand with the world's most beloved gadget, all while cleverly capitalizing on the social-networking craze. Getting to the finish line wasn't any easier for them than it was for me. Nike...
To get Nike Plus to market in July 2006, marketing chief Trevor Edwards brought together managers from apparel, technology, research, footwear design and music, all working with Apple on the technology. "The best teams get a little borderless," says Michael Donaghu, Nike's director of footwear innovation. "We got really...
Meanwhile, a device called the iPod was gaining momentum. "You could go to any city, anyplace around the world, and we were noticing that people were running with music," says Edwards. "You kind of go, Aha!" At a team meeting, a designer presented a sketch of an iPod in a...
It wasn't a perfect fit. Apple is famously secretive, surprising the market with its new products, while Nike usually informs retailers of its plans six months in advance. In this case, Nike acquiesced to the Apple way, putting Nike Plus on sale just 50days after announcing it. The...