Word: applees
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Of course, Apple's other secret weapon is the controlling hand of Steve Jobs, 51, for whom this is an almost mystically significant year. It has been five years since the iPod launched, 30 years since Jobs co-founded Apple (with Stephen Wozniak) and 10 since he returned there after...
Jobs' zeal for product development--and enforcing his personal vision--remains as relentless as ever. He keeps Apple's management structure unusually flat for a 20,000-person company, so that he can see what's happening at ground level. There is just one committee in the whole of Apple...
The same goes for Apple's partners. The last time Apple experimented with a phone, the largely unsuccessful ROKR, Jobs let Motorola make it. "What we learned was that we wouldn't be satisfied with glomming iTunes onto a regular phone," Jobs says. "We realized through that experience that for...
Apple's superiority complex can inspire resentment, which is one reason for some of the Silicon Valley schadenfreude over Jobs' current stock-options woes (see sidebar). An internal investigation has cleared Jobs, but a federal investigation and a shareholder lawsuit are still going forward. (Jobs declines to talk about the...
That doesn't mean Apple can operate beyond the boundaries of the Securities and Exchange Commission. But the iPhone wouldn't have happened without Apple's "we're special" attitude. One reason there's limited innovation in cell phones generally is that the cell carriers have stiff guidelines that the...